by Yasin Ittlinger
What do we find when we get lost?
Many design and business innovations follow a logic of optimisation. Every minute, every effort that doesn’t serve a specific purpose counts as lost.
But what if the time we lose is actually time won?
When we stroll aimlessly through a city we can also take our minds for a walk. Unbound from any specific purpose they are free to get lost, explore new trains of thought, and discover something unexpected.
A short animated sequence illustrates that there is not only the one most efficient way from A to B. There are also are a lot of other different nice options to move trough your environment.